Full episode 298: Getting and Spending Act Two That Guy Share a clip Transcript ByDiane Cook Producer Diane Cook investigates that moment when you realize you've become "that guy" you've always hated, and how the simple act of purchasing deodorant can lead to that moment. (10 minutes) Song:“That Guy” by The Family Guy More in AdvertisingView all 535: Origin Story (2014) Sept. 19, 2014 Act One: Mad Man Producer Sarah Koenig tells the story of her father, Julian Koenig, the legendary advertising copywriter whose work includes the slogan "Timex takes a licking and keeps on ticking" and Volkswagen's "Think Small" ads. 529: Human Spectacle June 27, 2014 Act Three: I Am Iraq, I Am An Island In Iraq, everyone from the militant group known as ISIS to the government security forces and shiite militias have been putting on such a deliberate show. 529: Human Spectacle June 27, 2014 Act One: I Am the Eggplant Producer Stephanie Foo speaks to Nasubi, a Japanese comedian who, in the 90s, just wanted a little bit of fame. Staff RecommendationsView all 75 Sept. 12, 1997 Kindness of Strangers A locksmith tells the story of an act of kindness he committed, hoping for a small reward. That, and other stories of kindness in New York City. 261 Mar. 26, 2004 The Sanctity of Marriage A generation of researchers has revolutionized the way we see marriage.